Netflix Boss Ted Sarandos Unfollows Meghan Markle and As Ever on Instagram Amid Claims He Is ‘Fed Up’ with the Sussexes
Ted Sarandos Unfollows Meghan Markle and As Ever: What’s Behind the Instagram Move?
In a surprising turn of events, Netflix co-CEO Ted Sarandos has quietly unfollowed Meghan Markle and her lifestyle brand, As Ever, on Instagram. This development comes amid swirling rumors that Sarandos is growing increasingly frustrated with the Sussexes. Once a prominent supporter of Meghan, Sarandos’s recent social media actions have sparked speculation about the future of the relationship between Netflix and the Duchess of Sussex.
When Meghan Markle re-emerged on social media in early 2025, Ted Sarandos was among the first high-profile figures to follow her. He also followed As Ever, Meghan’s lifestyle company, which launched its Instagram presence initially under the name American Riviera Orchard before rebranding. At the time, Sarandos’s Instagram following list was carefully curated, making his support for Meghan and her brand notable.
However, recent reports reveal that Sarandos unfollowed both Meghan and As Ever approximately a month ago. This move was mirrored by Bela Bajaria, Netflix’s Chief Content Officer, who also ceased following the Duchess and her brand. Both executives had previously expressed admiration for Meghan, with Sarandos even referring to her as “the rock star” in interviews last spring.
What Led to the Fallout Between Netflix and the Sussexes?
The reasons behind Sarandos’s decision to unfollow Meghan and As Ever remain speculative, but insiders suggest a growing rift between Netflix’s leadership and the Sussexes. According to sources, Netflix appears to have distanced itself from Meghan’s lifestyle brand with what some describe as “Stalinist thoroughness,” indicating a significant behind-the-scenes falling out.
Despite the unfollowing, Sarandos’s wife, Nicole Avant, continues to follow Meghan on Instagram, though she no longer follows As Ever. A Netflix insider confirmed that Nicole and Meghan remain friends, highlighting that the social media changes may be more professional than personal.
Rumors in the United States have circulated that Ted Sarandos is “fed up” with the Sussexes, though both Netflix and representatives for Meghan and Prince Harry have strongly denied these claims. The exact nature of any disagreements remains undisclosed, but the social media purge suggests tensions may have escalated beyond public view.
Implications for Meghan Markle and Netflix’s Partnership
The unfollowing of Meghan Markle and As Ever by Netflix’s top executives could signal a shift in the partnership between the streaming platform and the Sussexes. Meghan and Prince Harry have had a multi-year deal with Netflix, producing documentaries, series, and other content. However, recent events hint that this collaboration might be facing challenges.
Netflix’s distancing from Meghan’s lifestyle brand could affect future projects and the overall relationship between the two parties. Industry observers will be watching closely to see if this social media move foreshadows a broader change in their professional ties.
For Meghan Markle, who has been building her brand beyond acting and royal duties, maintaining strong partnerships is crucial. The apparent cooling of relations with Netflix could prompt her to explore new avenues for her lifestyle company and content production.
Conclusion
Ted Sarandos’s decision to unfollow Meghan Markle and her lifestyle brand As Ever on Instagram has stirred considerable speculation about the state of their relationship. While Netflix and the Sussexes deny any major fallout, the social media move and reported tensions suggest a complicated dynamic behind the scenes. As this story develops, fans and industry insiders alike will be eager to see how the partnership evolves.
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