Alex Jones of The One Show said “very deserved” after a special BBC announcement

The excitement was palpable on March 27, 2025, during a live episode of The One Show, when hosts Alex Jones and JB Gill made a memorable announcement that had fans of British television buzzing. The pair celebrated the remarkable achievement of the crew of Morning Live, who received a BAFTA nomination for Best Daytime Show. Truly moved by the team’s hard work, JB Gill stated that their nomination was “so well deserved,” a sentiment that resonated deeply with Alex Jones, highlighting the significance of the moment for daytime television.
A Closer Look at the BAFTA Nomination

This year’s BAFTA awards ceremony is set to take place in May at the prestigious Royal Festival Hall, with actor and presenter Alan Cumming at the helm as host. The announcement of this year’s nominations earlier that day was nothing short of exhilarating for the talented individuals involved in Morning Live. The show faces competition from popular programs such as Loose Women and Richard Osman’s House of Games, yet it stands strong with a commendable history of accolades, which positions it as a worthy contender in the arena of British daytime television.
Highlights from The One Show

In addition to the BAFTA announcement, Alex Jones and JB Gill welcomed special guests during this episode that captivated viewers. One of the standout guests was actress and musician Danielle Brooks, who took the opportunity to promote her upcoming movie inspired by the popular game Minecraft. Brooks’ infectious energy brought a spark to the show as she discussed the film’s exciting journey.
Comedian Johnny Ball also graced the set, delighting the audience with tales from his illustrious career while promoting his new autobiography, My Previous Life in Comedy. His anecdotes were a perfect addition to the mix, showcasing the diverse culture and talent prevalent in British television today.
The Legacy of Morning Live

Morning Live has built a strong legacy since its inception, as it not only entertains but informs viewers with engaging content covering a broad range of topics. It has consistently demonstrated an ability to connect with audiences across the nation, making it a staple in British broadcasting. The show originally garnered significant attention by winning the Best Factual Series at the Royal Television Society’s North West Awards in 2023 and continued its successful streak with other prestigious awards in 2024.
By receiving a BAFTA nomination, Morning Live reinforces its reputation for high-quality programming that resonates with viewers. The recognition serves not just as an award but as a testament to the hard work of everyone involved, from the hosts to the production crew, who tirelessly strive to deliver quality content and entertainment.
This announcement on The One Show highlights the dedication of British daytime television creators, showcasing the extraordinary talent found within the industry. It aims to inspire courage among aspiring television professionals, reminding them of the rewards that come with creativity and perseverance. In a rapidly evolving industry, it is events like these that remind us of the importance of continuing to support and celebrate quality programming.

As the anticipation builds for the BAFTA awards, the spotlight on Morning Live invites viewers to reflect on their favorite moments from the show. This recognition not only celebrates a specific nomination but reinforces the value of creativity and hard work within British television. For fans of The One Show and Morning Live, there has never been a better time to stay engaged and support exceptional broadcasting.
Keep watching, and don’t forget to tune in for the awards and see how this remarkable journey unfolds!